Running a cleaning business involves handling many (sometimes too many) issues, such as training employees, keeping track of finances, and ensuring customer satisfaction.
The professional cleaning industry is competitive and has become more advanced over the years. To be successful in this type of business, you have to have determination, put in a lot of effort, and have the right skills. Expanding your knowledge of the industry is also part of growing your business.
Almost all successful entrepreneurs learned their lessons by making mistakes. However, several critical practices can help you stay ahead of the competition.
At Cleaning services Auburn, our passion is helping entrepreneurs by giving them the right tools and resources. To help you grow your cleaning business, we want to give you some of the best tips we have put together.
These tips will be useful to give your business a solid foundation and make the reforms you need. Plus, they can take your cleaning business to the next level and increase your profits.
Ten ways to grow your cleaning business
Being successful in your business means increasing your profits and enjoying more the well-deserved fruits of your work. To achieve this, you can put into practice these tips to grow your business:
1. Prioritize word of mouth advertising
At the end of the day, what your customers say about your business is one of the essential advertising tools you have. That is why you must prioritize the relationship with your customers from the beginning.
It is not enough to keep them happy, and you must make sure that your clients receive professional and personalized treatment.
For cleaning firms, customer opinion is essential. They will employ another company if the services are not up to par with what customers need or order. Let that not happen!
Be attentive to their needs, suggestions, and requests. Be proactive in offering customer service and be as effective as possible.
An easy way to use reviews as a handy marketing tool is to sign up for review sites like Yelp. There, your customers can rate you. These qualifications will help convince others that you are their best option and will want to hire you.
2. Strive for your business to be essentially online
Small companies can be associated with harmful digital marketing stereotypes, a low website, and little information online. Eliminate any indication that your business does not have a professional digital presence.
This means creating or updating your website to match the modern customer’s expectations (don’t forget to add all the services you offer).
More importantly, you should download as many cleaning service apps as possible and create a profile for your business in them. Thus, you will be where your customers are.
Remember that the Internet is the best ally of cleaning companies.
If you ignore these tools, your business will be out of date and will not match many customers. Make sure your business has a strong presence online so that you can promote your work and highlight what makes your company unique.
3. Accept that some customers will not last forever
It is always essential to work hard to keep customers. However, doing profitable business means knowing when to cut ties. Not all clients will be good for your cleaning business. Sometimes, as professional as they are, the professional relationship doesn’t work out.
Suppose you have a lifelong customer who hires your cleaning service every week without fail. However, the cleaning work is excessive, it takes your employees all day, and they must use too many cleaning products to carry out the task.
It may also happen that serving some clients won’t work out when your business expands. Whatever the reason, don’t be afraid to let a customer go when the occasion calls for it.
4. Research the backgrounds of your potential employees
You trust your employees with your cleaning equipment and your reputation. They must be honest, trustworthy, and responsible.
You send your employees to clean your clients’ home or office. So you have to make sure that they do an excellent job and not cause problems.
No matter what background check procedure you use, be upfront with candidates. Tell them what data you need to know and how you are going to obtain it. Follow this process with all candidates.
5. Treat your employees well
You should expect your employees to treat you with the same respect that you give them.
An old saying goes: “Respect is not demanded, it is earned.” If you want your workers to support you, you must respect them from the moment you enter into a working relationship.
This also means paying fair wages and offering benefits, and allowing them to enjoy their personal life by not making them work more than they should.
Remember that when employers invest in their workers and treat them well, their businesses become more productive. And, in the cleaning industry, impeccable work is the best advertisement you can get.
6. Keep the momentum to improve, optimize and introduce changes in your business
Don’t be afraid of new techniques and technologies. On the contrary, adopt them.
This means that many times you will have to learn new ways to do cleaning tasks and take time to research and practice. However, this will open up new career possibilities for you.
New cleaning products, tools, and machines are launched on the market every day. Incorporate these changes. Not only will you be able to deliver a perfect cleaning job, but your employees will be able to work faster (and therefore serve more customers).
Don’t let your drive to improve and optimize your business go out. If you do, your business will stop growing.
7. Invest (or reinvest) in quality tools
Your cleaning tools must be top quality because the competition does. What does this imply? That you should take care of the maintenance of your devices and train your employee’s incorrect practices.
It can be overwhelming, as some of the best (and most modern) cleaning tools are expensive. However, many small business financing tools make that easy.
8. Make sure you have adequate insurance coverage
Cleaning companies have some specific insurance needs that not all small business policies can cover. It would help if you had equipment coverage and general liability.
Also, different policies may be ideal for different types of cleaning companies. You may need additional auto coverage for company vehicles or customer property coverage. You must know the needs of your specific niche.